LIVE FROM: app-promo.com
the problem of app discovery
With over a million applications in the market across platforms, app publishers are finding it increasingly challenging to cut through the noise and get their apps discovered and downloaded.
As downloads are a requirement to earn revenue for any application regardless of revenue model, they are a critical factor in the overall success of a mobile app. But as the app stores become more and more saturated, it is evident that developers can no longer solely rely on the distribution centers to succeed.
We created this report to summarize findings from our First Annual Developer Survey to understand how developers are really doing with their applications knowing that these challenges are in place. Our goal with this report is to shed light on the truth behind mobile app success in an attempt to educate and equip the app developer community with information they can use to better their app as a business.
What we found is that those developers that spend money and time on marketing outside of the app stores found the most success based on the revenue they had earned for their app. This core finding echoes what we believe as a leading app marketing and strategy firm, that in order to make an app a successful business you need to ensure that you have a budget and time allocated to marketing and promoting your app.